Advocacy journalism is a genre of journalism that intentionally expresses a biased view point for a social or political purpose. A big problem with this kind of journalism is that it is printed in legitimate newspapers and magazines, seen on trustworthy news programs, and heard on genuine news radio programs, making the general audience believe these stories to be factual.
In Europe, as in other parts of the world, seems to fall victim to these issues. There are many reasons journalist turn to this kind of writing, but here are the official five P´s of advocacy journalism:
- Proprietary Companies: these are companies that may own stock in a newspaper, magazine, news program etc. and holds the money that pays the employees and so forth, so the journalist feel forced to write what the feelings of this particular company are.
- Politics: For many countries that government has a very strong hold over what is projected over the many waves of media. For this reason the media outlets must adhere to thoughts and feelings of the government in power.
- Publicity: Most magazines or newspapers etc. thrive on publicity and printing something that will bring publicity to their business seems worth it to them.
- Public Opinion: People want to read or hear what they believe in. They want to see their opinion realized in the media outlets, so these media outlets will print what they know the public will react to, favorably or unfavorably.
- Production: This allows media outlets to put information out into the hands of the people quickly and creates information that may not be completely accurate.
Advertisers can also harm their clients’ reputation by placing ads in conflicting news outlets. The public may assume that because the company places their ads within the newspaper of a very biased story that they too believe it to be that way. Therefore as advertisers we must be very careful to search for a trustworthy media outlet that conveys a non biased opinion.
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